Shedd Aquarium Out-of-Home Ads & Chicago Metra Takeover Concepts

Client:
Shedd Aquarium

Agency:
Clear Channel Outdoor

Roles:
Art Direction, Graphic Design

Team:
Kyle Markham - Jr. Designer

Every year Shedd Aquarium welcomes 2 million guests for unforgettable encounters with belugas and bluegills, stingrays and sturgeons. But Shedd is more than just a destination. With partners in Chicago and around the globe, they’re also protecting endangered species and their habitats and rescuing and rehabilitating wildlife in need.

Taking an existing campaign, we translated it to advertise the unique and unbelievable experiences that Shedd Aquarium had to offer for out-of-home. This included wallscapes and unique inventories in the city of Chicago. The animals and creatures take center stage, even at night! In order to get as many audiences as possible, a takeover in Chicago’s Metra Station was pitched. The concept was to make audiences feel as if they were in an aquarium by filling corridors and concourses with images of the reefs and creatures that live in them.