Cathay Pacific: At Your Service
Branded Content
Client:
Cathay Pacific
Agency:
The Guardian
Roles:
Web Design, Art Direction
Team:
Jay Lathigra - Creative Director
Mario Madzaric - Web Developer
Corinne McNamara - Content Director
Charlotte Andaloro - Project Manager
As one of the leading premium travel lifestyle brand based in Hong Kong, Cathay Pacific looked to showcase their products and amenities.
Cathay Pacific partnered with The Guardian Labs team to build a bespoke page featuring the premium in-flight experience. In a scroll-initiated, flight path-inspired journey motif, the page showcases all the comforts of relaxation, dining and entertainment. As you scroll through the page, a flight path will follow with the section call-outs. Images are also revealed starting from plane-window shape and expanding, revealing the full image. At the very end, the flight path creates an illustration of an airport, hinting the end of the journey.
Won Bronze Award for Brand Awareness at the 2025 Native Advertising Awards
ⓒ Kevin Ordonez 2023