Zardetto Out-of-Home & Mobile Ads

Client:
Winebow, Inc.

Agency:
Clear Channel Outdoor

Role:
Graphic Design

Located in the heart of the famous Prosecco territory between Conegliano and Valdobiadene, Zardetto has been a leader in sparkling wine for more than 40 years. This vibrant and refreshing Prosecco is produced from carefully selected grapes grown on the finest hilltop vineyards, after which Zardetto uses modern techniques and traditional practices that result in an acclaimed brut. As one of the first companies to introduce and distribute Prosecco outside Italy, Zardetto continues to conquer the global market with a wide portfolio of high-quality products.

In 2018, Winebow wanted to advertise Zardetto as a drink to have during the holidays in the San Francisco/Bay Area. They reached out to Clear Channel to advertise in out-of-home, but was also interested in reaching audiences in ways other than printed or digital billboards. Clear Channel offered to create mobile ads as well to show audiences where they could buy Zardetto if interested.